You and I are Amazingly Powerful.

When you are passionate about achieving an outcome, when you are motivated and enthusiastic about doing so, when you deeply want to achieve something, history shows that you can be amazingly effective.

In these moments, you commit huge amounts of time, energy, money, and any other resources that will help you achieve that outcome.

Now spend some time contemplating the times in your life when you have felt and acted in this way.

And then contemplate how you felt after you achieved such an outcome, about which you cared so deeply: I suggest you felt powerful, excited, exhilarated, and even unstoppable.

Now contemplate what you learned from the harnessing of your passion and the pursuit of that outcome. I suggest you learned very valuable lessons, experienced life in a deep and meaningful way, and that you became a more capable and competent human being.

Passionate and Powerful Moments

Do you experience such passionate and powerful moments in your life often enough? What is the price you pay when you miss out on these moments?

Life can be hard, but it is through facing the hardships that we grow. Children whose parents protect them from hardship are less than competent. Adults who avoid hardship basically cease to grow.

Experienced business people with 30 years’ business experience in the same job, who do not impress others with their abilities, are often accurately (and unkindly) described as having only one year of business experience repeated 30 times!

Now spend some time contemplating your greatest achievements in your life; I am quite sure that you would identify experiences that were difficult and time-consuming and energy-sapping! You are ‘proud’ of your achievements because they were difficult, not because they were easy. You have become who you are through your many achievements, big and small.

It is not an achievement for most people:

• To eat their meals
• To tie their shoelaces
• To travel to their workplaces
• To handle a mobile phone
• To go to the movies
• To spend money
• To do what they habitually do.

My challenge to you now is to ask: are you avoiding the difficult issues and challenges in your life? Are you living your life in a way that seeks ease and comfort, rather than attempting the tasks and roles that are difficult, challenging, exhilarating and educational?

Time to Change

If your answer to either or both of these questions is yes, then now is the time to change your mindset. Now is the time to understand deeply that you are meant to experience passionate powerful moments that expand your capabilities and your competencies, so that you develop into the amazingly powerful person that universe, or God, has designed you to be.

When you are developing into such a person, you can make the contribution to this beautiful planet on which we live that you are meant to be making.

Remember: everything is difficult before it is easy.

Go for it, with Passion!

A Horse, of Course!

Dreams Are Amazing

Dreams represent many different things to everyone. They are as individual as the person they belong to. It is up to you to determine what they mean to you.

My own personal experiences have not been one of in-depth dream investigation, so I tend to be a bit blasé about it all. So when it came time for me to dictate how I handled and managed my own dreams, it was well planned and thought out. Through my studies of the subconscious, I have formed certain opinions of how I would prefer my dreams to reveal their true nature to me. I am about to share a dream event with you. And it probably will not be very exciting to you. I am acting as a journalist reporting, “How it all happened”.

I had a Dream …

There was a fire! But, it was just a small fire1 when I noticed it. As I looked around, it became obvious that nobody else had noticed it. I looked around for something like a fire alarm to “sound the alarm”. But there were none around. No fire fighting equipment, either. I ran around notifying everyone I saw of the fire, but they were preoccupied and just ignored me.

What was completely out of place for me is where this was all taking place. I was in the Engine Room2 of a ship3. Even though I had never been here in this place before, by the equipment and instrumentation I knew what this place was. For some reason, even though the fire was small and almost unnoticeable, I felt a huge sense of urgency; that if the fire wasn’t dealt with immediately that it would destroy the entire ship.

The small fire was coming from some type of electrical component within a clear cover. So there was no easy way to really get to the fire to put it out. Also, to use water on a fire in electrical equipment is not a good idea and can easily lead to electrocution. There were no easy solutions to be had. The unusual thing was the fire was a blue flame, like air is blown through it, sort of like what you see with a torch.

The reason I am telling you the detail is that I want to point out what role the photographic memory plays when it comes to the inner workings of your subconscious mind. Over a week has passed since I had the dream. The images of what occurred in my dream are as clear and intense now as when they first occurred. They are clearer than real life!

Another piece of this vision was a peculiar odor that the flame was giving off; cloying, choking, yet vaguely familiar4. And that smell, too, was completely out of place. It was very pungent, acrid, and thick5. This odor is the prime key that connects all the events together.

I came to the conclusion that I had to be the person that took action otherwise the vessel was doomed!

Here is a list of circumstances that have been brought to my attention:

1. The small fire
2. Engine Room
3. Located in a ship or vessel
4. Choking smell of smoke, but out of place, odor vaguely familiar
5. Odor is pungent, acrid, and thick

About the Photographic Memory

Some studies of the photographic memory suggest that memories gained in this way dull and lose their detail in 3 – 4 minutes. But even today, over a week later, I can see it as if was occurring clearly in front of me at this very moment. By my own experiences (too many to count besides this one) I challenge the claims that the photographic memory is not real or has minimal value over long periods of time.

My logic is this: From all of my experience with the photographic memory / eidetic memory, and other cognitive abilities; if someone tells me the photographic memory is just something that goes bump in the night, my own personal evidence and experiences show me otherwise.

Empathy for the Non-Believer…

The photographic memory has been cannon fodder for many people over the years because it is primarily associated with the subconscious mind. Since people are not in good touch with their subconscious, they find it unfathomable to imagine that their photographic memory has never left them; that it has always been there. The only time many of them are in contact with their subconscious is when they are asleep, dreaming.

To some, the adult eidetic memory (photographic memory) is the bastard step-child of the psychological world – to be picked upon. For others like me, we possess our own irrefutable proof that supports our unwavering conviction of its existence and accessibility to everyone.

Have you ever wondered why, when you go through your daily activities, that you do not meet these people all over the place? Approximately 1 out of every 20 people you encounter are serious eidetikers that have some relationship with their photographic memory. It is because at an early age, they were taught to hide their abilities. I know many people that went through school making sure to miss 1 or 2 questions on their tests so they didn’t draw attention to themselves.

It comes down to this. Recognizing and trusting your photographic memory is a relationship, between you (your conscious) and a lover that has left you that you no longer trust (your subconscious). Even when you find that your subconscious has been right there all along, it still doesn’t commit you to trusting it. That is why you must be taught how to build and support that relationship. Eventually, you come to trust it once again. Thus, your photographic memory is allowed to be a part of your life once more.

Revisiting the Dream

So now we can go back to what led us here in the first place; my dream. Again, I have had a significant dream that my photographic memory remembers every detail of. What does it have to do with my life? What is the connection? My surroundings in my dream were completely foreign from anyplace I had ever visited. Where did it all fit?

Along my personal soul searching for methodically simplifying my relationship with my own subconscious, I decided long ago to direct my mind to only remember dreams that were important to me. Since I dream hundreds of dreams each night, it is nice to pre-filter them down to remembering just the important dreams. With the gravity and intensity this dream possessed, I knew it must be important to me. It was.

The Connection

That morning while feeding the horses, I noticed that one horse had a cough that turned out to be an upper respiratory infection. He had not eaten much of the food from the previous night and had not drunk his water. He also had an elevated temperature and a sore throat. (You think us humans have it bad when we have a sore throat, think of an equine having a sore throat. That is a lot of throat! Be thankful it was not a giraffe!)

The sore throat and the cough is something he would most likely get over naturally without treatment. But whenever horses don’t drink, they dehydrate. Dehydration leads to colic, and equine colic is deadly. Most horses that don’t get to old age die of colic. So, I am not just treating the horse for the cough, sore throat, and fever; I am also treating him for colic. I really don’t need to go into all the details as to how you treat a horse for colic. Let’s say it is a bit messy at times when dealing with that side of things.

But along with the mess, there are particular odors and a cloying acrid smell. To another horse, it is like walking through the rose garden. But it is different for humans. But keep in mind; I would select a horse when compared to most other animals for those types of odors. (My experiences in life have taken me far and wide.)

So let’s take a look at the list we created before:

1. The small fire – Sore throat and elevated temperature.
2. Engine Room – The Engine Room of the horse is his gut. If that doesn’t work, he is DEAD in the water – Equine colic.
3. Located in a ship or vessel – The vessel IS the horse. The entire list had to do with the horse. If I had not acted quickly, my chances of saving the horse would get bad quickly.
4. Choking smell of smoke, but out of place, odor vaguely familiar – The odor of equine feces, making note of the colic.
5. Odor is pungent, acrid, and thick – Same thing.

Remember Important Dreams

When I remembered the dream, it signaled me to take heed and pay attention to my surroundings. The detail from the dream gave me specific insight that allowed me to connect-the-dots. Most of the dots were seen after the fact. That is why it is said that “hindsight is 20/20 vision”. The result of me being aware of a potential problem and acting quickly, I was successful at saving the horse. Today he was running around the paddock as he normally does, without a care, as horses do. (Joke ahead… He is so inconsiderate. He didn’t even thank me. Neigh!) The story may have had a different ending if I had not acted when I did.

Epilogue:

Because I have directed my subconscious to make only my important dreams memorable, I can easily tell what dreams I need to pay attention to. Coupled by the fact that I fully accept my photographic memory as a part of me as a complete human being, I cannot be dissuaded from tapping into it and using it. With the recall of critical key pieces of information from my dream in high resolution for an extended period of time allowing me the avenue to remember each detail completely while I am writing this story for you. After I have completed the writing, the event will be shelved because it has served its’ functions.

I hope you found this article intriguing and are enjoying the use of your photographic memory. There is a big bright world out there you are most likely not experiencing. Life is full of experiences waiting just for you. But you must take those first steps to make it all happen.

Shannon Panzo

Great Things Happen Here!

the role of your stimuli…

Change Behavior

Changing behavior is usually most difficult.

The two key factors that you need are Stimuli to change, and then Support.

This blog article will deal with the necessary Stimuli that will lead you to successfully changing your behavior.

Two examples of desired changes that we seem to have the greatest difficulties in lie in the area of weight loss and attitude.

The first question to answer is this: ‘Why do you want to lose weight or have a different attitude?’ You MUST be able to answer this specifically and at some length and with some passion to ensure your chances of success.

The Passion Success List of Wants…

Here are some reasons WHY, that will provoke your thinking to develop your own special Stimuli that will also engage your passions:

• I want to be healthier
• I want to live longer
• I want to be alive when my grandchildren become adults
• I want a better sex life
• I want to be more attractive to others
• I want more energy
• I want to be more productive
• I want to fit into my clothes that I love that are sitting in my cupboard
• I want to save money by not wasting it on junk food
• I want to get rid of my headaches
• I want to attract my soul mate into a life long relationship
• I want to increase my self-confidence and self-esteem
• I want to achieve something great that is difficult
• I want to save money on medical bills
• I want to avoid diabetes and heart attacks
• I want to be head hunted for a great new job because I have the right attitude
• I want to avoid being sick
• I want to avoid spending any time in hospitals
• I want to have more energy to play with my children
• I want to have more energy to keep learning and developing
• I want to be a great team player
• I want a great reputation in my industry for being an excellent contributor and a quality person.

Successful people are clear and specific on the reasons, on what they will gain through the change of behavior and what problems they will solve or avoid by doing so.

Achieving Success in Your Lifetime…

Now, write down your own set of reasons to change, and the longer the list, the better!

I will explore the need for, and the different types of, support in the next blog article.

My various blog articles on the Mind to Mind website will be helpful in provoking some ideas in designing your stimuli.

Charles B Kovess

Your passion, and the need for drugs to handle depression

My definition of passion is that it is ‘a source of unlimited energy from your soul, or your spirit, or your heart that enables you to produce extraordinary results’.

Far too many people, research shows, are not pursuing their passion or doing what they love, or are not enthusiastic about their work. I love the etymology of ‘enthusiasm’: it comes from two Greek words, ‘en’ and ‘theos’, meaning ‘inside God’. When you are enthusiastic, you are similar to the mindset of God!

Published information from Governments around the world show that vast numbers of people are taking anti-depressant drugs, at huge cost to themselves, to their families, and to Governments that fund these drugs or fund health systems that have to deal with people suffering from depression- like symptoms.

Note that I did not say ‘depressed people’: this is a label that is thrown around far too often. There is a range of over 20 symptoms that lead one to conclude that depression is being experienced by a person, but it is a continuum along a combination of symptoms.

It is not black or white, depressed or not depressed!

Pursue Passion

I passionately believe that if more people were pursuing their passion in their work, and in their lives, the need for anti-depressant drugs would drop dramatically!

I believe that depression-like symptoms arise because human beings find their spirits being ‘depressed’, or ‘squashed’. They are not in touch with their spirit because they are ignoring their passions! They are ignoring what they love to do. They are ignoring the yearning of their spirits, their souls. This is a depressing thought in itself!

Anti-Depressants and Brain Chemistry

Through the passage of time, some people might presently need anti-depressants because their brain chemistry has been so damaged by depressive thoughts over the years that they cannot function without the drugs. I acknowledge this need, but it does not apply to most drug takers. Even for such people, weaning one’s self off the drugs simply takes longer than most.

Matt Ridley, in his wonderful book Genome, points out that our non-physical thoughts cause our genes to produce physical chemicals in our bodies. Depressive thoughts produce depressive chemicals.

If you are taking anti-depressant drugs, or you have family or friends who take them, then make the decision to discover and then pursue your passions. Your life is too precious and valuable to spend it doing anything that generates depression-like symptoms.

Find Your Passion… Find Your Way

My various articles on the Mind to Mind website will be a great start for you on this journey.

Mind to Mind and ZOX Pro Training are both processes that help you develop the mental toughness and resilience to improve your ability to be ever more disciplined in your behaviors.

Charles B Kovess

Here you are again at the end of another year, and guess what? It always ends up the same way for you. Once the event is over, you are depressed. The air has been left out of your balloon; you are down in the dumps… Viva passé.

The lead-up to your event you have planned so much for, given so much energy towards, and looked forward to for so long has finally arrived… and is over. All the preparation, the anxiety that everything will turn out right, that everyone will “get along”. Ha! All the energy you have poured into creating the perfect event has left you flat in the aftermath.

Depressed

So, now you are depressed. Are you just going to stay depressed? Or are you going to do something about it?

Initiative

One of the easiest ways to pull yourself out of the doldrums is to give yourself a task that you can really sink your teeth into. When was the last time you did anything different, or new?

Paradigms

Look at your life; the routine of the things you do each day, the types of people you are around, the beliefs and opinions you support. All of those limit you in what is referred to your “paradigm”. Your paradigm is your version of reality; your “matrix”. Most people do not do anything different from day to day.

Carpe Diem!

Seize the day!

Time is of the essence. Time is too short to stay depressed. Do something different. Don’t hesitate. Experience something new. Learn something you never knew before. Meet some new people. Start right now. Make a list of 10 things you would like to do, that you would not normally do. Pick 1 or 2 of them and get started.

Results of your actions

It will make you feel great! Once you start accomplishing your new directions, you will get a good feeling; a feeling of self-worth and self-esteem. A feeling of “I am Alive!” You will feel better about yourself and the world you live in. Be prepared to leave your depression behind.

Great Things Happen Here!

It seems to me that there are few things more important than relationships with lovers, family and friends.

Living your life with passion has a huge impact on your relationships.

Here are 7 key strategies to provoke your thinking on how and why this linkage between passion and relationships is so strong.

1. The willingness to be true to yourself.

Stop trying to appeal to everybody: you won’t! Yet, to whom will you appeal? This is almost impossible to answer, particularly since every person experiences life uniquely, through the filters of their subconscious minds. And it is our subconscious minds that enable us, indeed drive us, to create our beliefs and behaviors.

Therefore, the most effective strategy is to be true to your own beliefs and values, and to be true to how you wish to live your life; those with whom you come into contact can then make their own choices on whether they are attracted to you or not. You become ‘authentic’.

2. Doing the work to discover and pursue your passion.

I have been researching and speaking on the topic of passion for over 18 years, and have pursued my passions for over 50 years. What is ‘passion’? It is a source of unlimited energy from your soul, or spirit, or heart that enables you to produce extraordinary results.

When you are passionate, you immediately raise your personal energy and become far more attractive to other human beings. As the law of gravity states: the inter-attractiveness of a body to another is determined by its mass, and your passion increases your metaphysical mass. You will stand out from the crowd, and others will notice you more readily.

3. The willingness to simplify your life.

There is too much ‘stuff’’ in our lives that does not fulfill us, nurture us, or give us lasting joy.

When you discover your passion, you are more able to decide what is important to you. You can discard unnecessary complexities that you are hoarding, or pursuing, ‘just in case’ they might make you happy. Simplifying your life creates time for you to devote to your relationships that have been created because you are being true to you.

4. The willingness to be vulnerable.

I learned a long time ago that when vulnerability meets vulnerability, it creates intimacy. Intimacy is the hallmark of great relationships.

When you are vulnerable, open, honest, courageous, and true to yourself, other people are more likely to feel your essence and respond similarly Then intimacy can be created, and you need to spend less time proving your commitment to the relationships: others become less demanding because the feeling of intimacy is a powerful glue that holds the relationships.

5. Allow others to be true to themselves.

Release your need for others to behave in ways that suit you. If you are going to be true to yourself, then allow others to do the same. That way, you can more quickly decide whether you are truly attracted to another person, or whether it’s their ‘act’ that has drawn you in. Real and valuable relationships can form more quickly.

6. Adopt the concept of ‘Parallel Thinking’.

Edward de Bono’s book ‘Parallel Thinking’ beautifully explores our 3000-year tradition of Western philosophical thought that proposes there is ‘truth’ to be discovered in any issue. De Bono however says there are often times when competing ideas or thoughts can run ‘in parallel’ because there is no truth: for example, in designing a new car or a new building.

By allowing parallel thoughts to run in your relationships, you become much more flexible, leading to less conflict about what is right, wrong, true or untrue, and you become much more lovable and fun to be with.

7. The willingness to learn the principles of time management.

I have worked with many time poor executives over the past 18 years, in both corporate groups and as their executive coach. I am appalled by the quality of time management skills of most of them!

Develop your ability to protect your time and invest it in matters that are of importance to you, particularly the building of great relationships. There are many sources available to learn these skills. If you invest your time in developing these skills, you will enjoy a remarkable reduction in stress and a remarkable increase in your experience of the many joys of life.

Charles B Kovess LL.B. (Hons), LL.M., MAICD, MAITD

Australasia’s Passion Provocateur©

Certified Speaking Professional – Kovess.com

Ask Yourself,…

1. Are you passionate about your health?

2. What is your health worth?

3. How would you know if you are healthy?

Based on over 45 years’ of exploring and implementing alternative health regimes, I have developed my own definition of health, and I commend it to you. Hardly anybody I have met has a clear definition in their mind! My definition is this:

‘Health’ is the unique optimal balance for each person of mental, physical, and spiritual elements.

Most people consider themselves healthy if they are not sick or specifically unwell in a particular aspect. However, this is a limited and limiting view of our existence. Imagine a health spectrum of 1 to 100, where 1 is almost dead, and 100 is perfect health. Not being unwell is just 51 on this scale. A minor ailment would put you as unhealthy, but probably at 49.

You would be unlikely to say you are ‘healthy’ if you have ailments.

Now, on this spectrum, or scale, where would you rate yourself and your health? Tell the truth: don’t fool yourself.

I repeat my question at the start of this blog: are you passionate about your health?

If your health is over 90 on my scale, then these are the rewards you will reap:

∞ You are highly energetic
∞ When you are highly energetic, you can add enormous value
∞ The universe rewards you based on the value you add, so you will receive enormous benefits
∞ The benefits will be mental (money, recognition, status, achievement), physical (things you can buy with money, experiences, feeling great) and spiritual (fun, contribution, friendship, passion)
∞ You will spend very little on medical bills and you won’t worry about medical insurance at the highest level
∞ You will not lose time in hospital having operations or treatments
∞ Your relationships will be improved because it is difficult to be loving and caring when you are unwell
∞ You will have an outstanding sex life
∞ You will have more fun: being sick is not fun!
∞ You can live your life continuously on purpose and with meaning, without constant and frequent interruptions because you are unwell.

I suggest to you that the rewards for you in dollar terms of this list of items is many millions of dollars.

When you see this, you will learn not to ignore your health, or to accept a health assessment of less than 80 on my scale.

Don’t be silly: learn to value your health. Generate a deep passion for your health. Be happy to pay the price of caring for your health. It is a ridiculously small price to pay!

Charles Kovess

Kovess International

“Harnessing Passion for World-Class Results!”

What would happen if you no longer had any friends or family around to remind you how important you are to them?

What if you had a job where you know how unimportant you are and how easily you could be replaced by another unimportant person?

What if everywhere you went you were just another face in the crowd, unnoticed.

What if the only thing you ever really accomplished in life was to “show up”?

An Insight:

Someone recently reminded me of what self-importance is and how it is sometimes demonstrated.  I had a contractor do some work for me.  An emergency circumstance occurred that he had to attend to that I was not made aware of.  All I knew was he left my job unfinished with no explanation.

So when I contacted him, I was greeted with the ever pending answering machine.  I did leave him an urgent message to get back with me and provide an explanation as to why he didn’t finish the job.

When he contacted me, he was upset with me!  He immediately started by proclaiming how important he is.  After I negotiated a truce, he finally explained about the emergency.

The Lesson:

There is nobody that is more or less important than anyone else.  What makes us feel important is how others treat us.  Some people strive to receive adoration.  Some manipulate others to gain followers.  Some have created a grandiose self-image.  And some will live in misery to attract the attention it provides.  All of these create a sense of self-importance.  Mostly it is delusional.

The most consistent things about important people is what they do for others.  They don’t need to do it loudly or from a pedestal.  The just do it.  They don’t need appreciation or adoration.  Sometimes their actions go unnoticed.  And knowing they are important people is not something that is meaningful to their egos.

I guess you could say that describes my wife.  She is important to many people.  She is relentless at helping others, as well as doing nice things for me.  When I tell her she is important, she will usually reply,  “That’s nice.”

Another reality:

There are plenty of people all around you that have lost their sense of importance.  Take the moment to seek them out during this Holiday Season.  Let them know they are important.  It may be the most meaningful thing they have heard all year.

Great Things Happen Here!

Brain Management has many facets.

The amount of lives lost is insurmountable.  The idea of mass graves in not a pleasant thought to digest.  They had to.

Out of the carnage, there is a continuous flow of good news right along with the bad news.  The good news is fueling hope. Despair is waning.  A monumental stream of cash flow for rebuilding Haiti and assisting its’ survivors is flowing like a river from governments and donations to the organizations that can make the difference.

The on-the-ground forces and aid groups are organizing, regulating the unrest, and assisting the Haitians to put their lives back together.  The message of hope has multiplied by the hands-on approach to helping them.

Even from afar, it is easy to see there has been quite a turnaround in attitude over the past days.  When the Presidential Palace collapsed, it symbolized to the people that their government had fallen.  The chaos that followed immediately plunged Haiti into anarchy.  Since then the government has regrouped, and the immediate dangers have been quelled.

Even though Haiti is poor, the hard life has tempered them into very strong willed people.  When the combined will of a population can be focused in a specific direction, they can move mountains.  In this case it starts with mountains of rubble.

Adding the energy of the military and the aid groups, hope has emerged and become a paramount force that will carry them forward.  Hope will prevail, even when there is nothing else.

HOPE + Will Power (Mental Strength) = GAIN

That is the reason humanity has stood the test of time.

Remember, there are plenty of lessons you can observe here.  Some of those may even be more important than this one.

The tenacity of your fellow humans is worth notice.

A Business Marketing Exercise

Recently I was asked, what make your product different from other products in the market? The question was asked by a promoter wanting to promote our seminar using the top 10 things that make it different. This made me stop and think. This was something I had not assessed for some time. It would be a valuable exercise for me. It is basic marketing, and if you have a business, you should revisit this periodically with your business. Once I got started, I came up with even more than 10 things. That’s great!

This is an excellent exercise for any business that wants to market what is has to offer. List THE attributes about your business or its products. Start with a short list of key things – an outline. These attributes should be what makes your product stand out in the market. It could be unique properties. It could be a better design. Or, it could be the combination of attributes together defining the uniqueness above the competition.

If you have No Other Quality – Sell Yourself!

If you cannot think of anything that makes your business or it’s products special, then you need to look elsewhere to build your list. First, SELL YOURSELF. If your business has nothing different to offer, then offer yourself. Who are you? Why would you be better for someone to deal with than someone else?

We have a local plumber that projects himself that he is ‘sexy’. Why? Because plumbing is NOT sexy, it isn’t even slightly attractive. So, he sells himself as the ‘sexy’ plumber. It sets him apart from other plumbers. (We don’t know if they are ‘sexy’, because they don’t tell us.) Don’t worry, he most likely charges like all the other plumbers – lots.

Now, if you can’t think of any way that you can sell your business attributes, your product attributes, or yourself, you need to start asking yourself, “Why am I in business?” The good thing is that you haven’t run out of options of what you can pull attributes from. How about relatives or friends?

SEX Sells!

There is an irrigation company (What, more plumber stories?) that often showed a pretty teenage girl at the end of their television ads. Many men went into the business thinking she would be behind the service counter. I never saw her there, but I did find out that she is the daughter of one of the owners of the company. Helen of Troy launched a thousand ships – a pretty face can sell pipe!

If you have Deep Pockets…

If your still low on ideas, you can BUY a ‘face’! No this is not a bad hair day, or major cosmetic surgery, this is giving your company a facelift with a ‘frontrunner’. Someone that gives good face, good voice, etc. to get your business seen. Sure, it’s still your company, and you still make the decisions.

If you ever want a marketing campaign to have at least a chance of working, start with your list of attributes. Once you have your outline list, expound on each attribute so that you can take full advantage of it.

I am going to give you an example of this process by using my own business. This is the actual exercise I went through. And while I was going through it myself, I thought that this would be a great topic to write about. Many times you may hear similar techniques in most business builder manuals, but most do not give you real life examples you can compare with.

What Makes My Own Business Unique – I’ll Show You.

In the topics I give, you’ll think that some of these attributes may sound similar to start with, but you’ll soon see that there is quite a difference between the points. So, here is where we start.

Top 10 (plus) Things that make Brain Management and Mental Photography different from other mind disciplines:

1.Invented by Richard Welch the founder, my Mentor.
2.We ARE the original.
3.Invented separate form All other mind disciplines.
4.Our organization specializes in 1 program.
5.Since we have 1 program, we have been able to simplify the tasks making it timely (many programs take more time)
6.We’re not here to sell you something else. Therefore, the class has a different agenda, YOURS!
7.Taught on a scientific level, ALL religions are okay with it.
8.FREE refreshers for life
9.As the course is upgraded, refreshers don’t pay to re-attend and gain the updates.
10.Anti-guruism. You are your own BEST Guru!
11.We don’t need to know your problems. Non-Intrusive.
12.Everyone can use it because it’s natural and you were born with it.

Refine Your List

Now that I have my list, I want to further define what I know about each of these topics. I want to bring out the best in what each topic offers.

The BEST thing about ALL of these attributes is they have always been there and haven’t changed. They have stood the test of time.

1. Invented by Richard Welch the founder, my Mentor: Richard Welch, my Mentor for over 17 years, invented Mental Photography from speed-reading in 1975. That’s over 30 years of research, development, and simplification, and creating a completely in-depth understanding of every nuance the product holds. Richard is the absolute expert in the field.

2. We ARE the original: It is important that this is NOT an extension of someone else’s work. There are many mind disciplines that have used other works to create their version. That action waters down the effectiveness.

3. Invented separate form All other mind disciplines: From the beginning, Richard was advised to develop this separate from all other mind disciplines. By him choosing to follow that advice, he has achieved greatness in his field. Richard is known around the world as the “Father of Mental Photography”. Others have even tried to claim that Mental Photography is related to other mind disciplines, in an effort to capitalize on the ‘good name’.

4. Our organization specializes in 1 program: In contrast to so many other organizations, we have 1 product, with several ways to deliver it. This enables us to be exceptional in our ability to help you achieve your best results. In contrast, organizations that have multiple product lines, have many challenges to overcome, including consistency, or if the products actually fit together.
If you are in the marketing game, this is the best way to make gobs of money, by breaking a system into segments that you can charge for each segment, or ‘products’. You just need to position your company to keep selling to those same ‘loyal’ clients, and pumping them for more and more money, for them to achieve the next level. This leads to points 5 & 6.

5. Since we have 1 program, we have been able to simplify the tasks making it timely: (multiple products take more time) The easiest way to start explaining this is to explain what happens when you have multiple products. It takes you more time to learn each ‘part’. Then, it takes you more time to employ each part daily. If the parts are inconsistent, or in some cases contrary to other parts, you’ll quickly become discouraged with using the ‘parts’. Even good ‘parts’, with benefits, are often left behind this way.
In contrast, all parts of our system are complete and consistent with all of the other parts. This seamlessness is referred to as “synergy”. The value of all of the parts we teach you, are worth more than if you were to learn them separately. And it takes much LESS TIME to employ the whole system, than it would take if you were only using ‘parts’.

6. We’re not here to sell you something else. Therefore, the class has a different agenda, YOURS! Quite often you will experience that you are being sold on the next best thing while you are attending a seminar. We don’t need to do this, because we have 1 thing. (You’ve already bought the one thing we offer.) That 1 thing is all-encompassing, and can be employed anywhere in life from this time forward. So, you are getting THE ENTIRE SYSTEM UP FRONT! This encourages you to use the whole system NOW,… not later as you accumulate pieces. And because we are not pushing things for you to buy, the class agenda switches! You will experience the agenda of YOU ‘learning’.

7. Taught on a scientific level, ALL religions are okay with it: There are many good teachings that are religiously based that are overlooked because of beliefs. Our seminar is NOT religiously based. People from all walks of life and religions attend without a problem.

8. FREE refreshers for life: Once you come through our seminar, you have access to FREE Refreshers for life. With exception of a small facilitation fee, usually $100 – $200, you will never be asked to pay for the seminar again. You will still need to provide Identification though.

9 As the course is upgraded, refreshers don’t pay to re-attend and gain the updates: You will even be able to receive upgrades at no costs by attending a class as a refresher. Even computer software charges for their upgrades, even if there is no obvious advantage. Beat that!

When my PC was working at it’s best was when it was on Windows 95 with all the patches. Then, everyone quit supporting Windows 95. I had to change to a ‘buggy’ Windows 98. Finally, when my Windows 98 SE was running at its finest hour, everyone stopped supporting it. So, now I have had to move to another platform, just so I can run a new level of programs that the old unsupported Windows 98 SE couldn’t run. Eventually, they will do the same thing with this ‘buggy’ operating system. They will improve it with patches until they have it running optimally, then it too will be obsolete and unsupported. The question is WHY?
I was happy with the performance of the old system. Then I was forced onto platforms that are inefficient and cumbersome. There IS 1 final detail I left out, actually the most critical one. Dollars! You see, each time there was an upgrade; I had to pay more money to get it, without any obvious benefit!
Since Microsoft is now giving away absolutely insane amounts of money to charity, why not give a little back to the little people that helped get them there instead, or is that considered heresy? Give away the NEXT big operating system for FREE, and this time, have it fixed to ‘work’ without all the ‘bugs’! (I can dream,… ?)

10. Anti-guruism: We teach independent thinking and decision making, without the need for a guru to hold your hand, tell you how to think, or tell you how to live. You don’t need a re-charge, because it comes from within you. You are your own BEST Guru. We teach you HOW.

11. We don’t need to know your problems: We provide the tools to you to deal with your own problems. The system is non-intrusive to your life or problems. If you still chose to consult with us on how to apply the system to your problem, we will give you sign-posts to observe and act upon. It is your journey. You still need to put in a little work to get your best result. If we just give you the answers, we are cheating you out of a valuable experience.

12. Everyone can use it because it’s natural and you were born with it: everything that we teach is based on the natural abilities you were born with. You have just been taught out of using them. But since you were born with them, you never actually lose them, you’re just out of touch. We help you get ‘re-acquainted’ with them.

As I was building this list, even more great attributes came up. I needed to draw the line somewhere. What I wanted to point out to you is:

HOW DO YOU EXPECT TO RUN YOUR BUSINESS IF YOU DON’T KNOW WHAT IT IS!

… a Little Secret!

Now, I will let you in on a little secret. This secret may be the most valuable piece of information that you ever get, or you can simply disregard it as rubbish. That’s your choice. There is another way you can use this same process. Instead of using it for your business, use it for YOU!

Find out what your TOP 10 attributes are! It becomes a real benefit to yourself when you find out what YOU OFFER, who YOU really are, and how you can impact those around you.

I sincerely hope you had the propensity to get to the end of this article. The best value was actually at the end. Good Luck. Have a great life.

We teach you how to use and benefit yourself by using the Brain Management Process.